Selling your product: features vs benefits | Digital Marketing from

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Digital Marketing From Scratch

Welcome & Getting Started

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About the instructor
Navigating the accelerator

Module 1: Finding your audience

Message from instructor (0:29)
Who’s your ideal customer?: Demographic vs Psychographic (12:48)
Selling your product: features vs benefits (4:54)
What is an ad? (11:14)
Homework: Creating your customer persona (3:51)

Module 2: The Basics

Message from instructor (0:26)
Facebook business & ads manager account set up
Setting up FB pixels to your website/landing page (Shopify) (5:43)
Setting up your ads dashboard (2:44)
Building your sales funnels (17:45)
Homework: Building your own sales funnel

Module 3: Campaign Development

Campaign Development: Part One (11:36)
Campaign Development: Part Two (49:35)
Campaign Development: Part Three (9:16)
Intro to Campaign Budget Optimization (CBO) (11:18)

Module 4: Targeting

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Audience Insights (15:16)
Detailed Targeting (17:03)
Creating Custom Audiences (11:47)
Lookalike Audiences (14:41)

Advanced Module: Let's go!

Message from instructor (0:38)
My ads funnel formula (11:10)
The power of retargeting ads (14:18)
Ad Naming Convention (6:29)
Understanding your ads data (26:14)
Scaling Ads (31:59)
GRADUATION!!!!!!!!

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Selling your product: features vs benefits

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